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Digital marketing has become the number one way to market ones business. Yet, a lot of small/medium businesses still don't have a website or worse; have a website that's inconsistent and needs a serious technological upgrade. In modern times, as an SMB, it's essential to have a business website that aligns with your business goals. No matter your business revenue or years in business, a well designed website not only acts as a tireless brand builder but also new business creator. Websites: The most powerful marketing tool of the 21st century? The web offers powerful data to make business
SMBs are famous for monotonously running their marketing activities with the same old exercises that make no big impact on their market. Creative marketing, they feel, is only for the big boys. We all need clever marketing to keep our companies connected with clients and top of mind with prospects. Let’s face it, a little buzz can not only place your business in the spotlight, it can also spruce up some sagging sales. We’ve come up with 5 fire starters to strike it with prospects and ignite emotions in customers. Ignitor Numero Uno – Brand Identity Reboot
A few things that prevent a lot of business owners and marketers from utilizing SEO (Search Engine Optimization) is not knowing exactly what it is, or confuse SEO with Pay-per-click (PPC). So, let’s take a quick look at what it is and some free SEO tools you can try out to help boost your website's online presence. What is SEO First, do you know what Search Engine Optimization is and why it’s important? SEO is a digital tool that is used to ensure a website is comprehensible to a search engine; increasing the ranking of websites on specific search engines.