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A few things that prevent a lot of business owners and marketers from utilizing SEO (Search Engine Optimization) is not knowing exactly what it is, or confuse SEO with Pay-per-click (PPC). So, let’s take a quick look at what it is and some free SEO tools you can try out to help boost your website's online presence. What is SEO First, do you know what Search Engine Optimization is and why it’s important? SEO is a digital tool that is used to ensure a website is comprehensible to a search engine; increasing the ranking of websites on specific search engines.
Studies have shown that consumers prefer brands communicate with them via email and there is no doubt that email marketing is a great way to reach and nurture customers and generate leads. Email marketing also has one of the highest ROI’s when it comes to digital marketing tactics. Luckily for small businesses, there are many low cost options for creating and sending effective emails, and analytics to optimize your efforts. We’ve rounded up a list of our favourite services for small businesses. Let's take a look. Benchmark Pricing: Affordable; Example plan: $28. 95 for up to 2,500 contacts
If you’re panicking about how Google’s recent change to Pay Per Click results will affect you as a marketing pro – you’ve got good instincts. First off, what exactly is the change and what does it mean for you? What did Google do? The folks at Google recently removed all PPC ads from appearing on the right-hand side of their desktop search engine results page (SERP). Before the change there were ad sections above organic listings, to the right of them, and below them. (BTW Mobile has never had side ads so that’s not a problem for smartphone users. ) So