Blogs

Many entrepreneurs are trapped by traditional methods of doing business and yet wonder why their company is not growing at the rate they envisioned and planned. Keeping an open mind can be the key to experiencing your company’s successful move upwards to the next level of growth. Our society is markedly different from what it was a few years ago. The buying patterns of people have changed. Consumers have become ... read more

The current economic situation has many business owners playing it safe these days by not venturing into any new and exciting arenas. Common responses to a novel idea range from, “not now; let’s wait” to “it won’t work.” This attitude goes against the very nature of an entrepreneur. As any entrepreneur worth his or her salt knows, risk taking is essential to the success of a business. This adventurous spirit ... read more

Many businesses are proud of the fact that the growth of their company is directly attributed to “word of mouth”. Of course, this is a good thing. It’s a testament to the quality of the product or service the company is providing. However, it’s doubtful that it will generate the successful and increased growth a company wants. In the early years of a business word of mouth advertising is perhaps ... read more

Small businesses think they don’t really need to brand themselves and this thinking can negatively impact their success. The reality is whether you brand your company or not, your customers, and potential customers, are already forming an opinion about your business. Branding is not just for large multinational organizations but an essential part of every single company. It is one of the most important aspects of running a successful business. ... read more

A website is said to be “orphaned” when it is completely abandoned after it has gone live. Astonishingly, many companies leave their websites unsupported after releasing them. This can seriously damage the business in more ways than one. Low ranking of the website, decreased traffic and poor visitor retention are just some of the consequences. What does this mean to your business? Let’s take a look. Loss of new business ... read more

People everywhere seem to put a huge focus on increasing traffic to their websites. Much effort is made to improve the density of keywords, build external links, sign up for Google Adwords and implement many other tools to attract more visitors. However, not much thought is given to how the website will actually benefit visitors once they arrive at your site. If the content on your website is filled with ... read more