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Marketing Strategies for Driving Better Results
Yes, it’s true! There are still many businesses who don’t understand the web world beyond a website. Today many who were reluctant to even consider investing a dollar in a website are scrambling to know how they can use the web to generate new leads. Suddenly we all seem to agree on digital engagement to sustain our businesses in this post Covid world. In such an unpredictable time, web traffic and online sales have actually shot through the roof, and more and more consumers are turning to small, local businesses. Canada Post has reported a soon to be historic increase
3 Ways to Build Website Traffic For Your Business
Although every industry has been impacted in one way or another, we’re seeing a major increase in online traffic due to the pandemic. This presents a unique opportunity to connect with existing customers and hot leads - easily from the comfort of your home. A study by Accenture explains, “94 percent of B2B buyers report that they conduct some form of online research before purchasing a business product. Fifty-five percent of B2B buyers conduct online research for at least half of their corporate purchases. ” And those stats were recorded before the outbreak. Still, many small business websites struggle
Marketing Smarter in These Uncertain Times
Everything looks a little different right now. In these uncertain times, it’s hard to know where to direct your time and resources - so we’ve taken the guesswork out of it. “Between January and late March, internet traffic increased by around a quarter in many major cities,” claims the MIT Technology Review. With the major uptake in internet usage we’re seeing a unique opportunity to gain the attention of viewers. What’s unique is, viewers are more likely to have time to react to your marketing. It’s the perfect time for growing your online presence and introducing new channels to maximize