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Why Investing in Search Engine Advertising Makes Business Sense

Why Investing in Search Engine Advertising Makes Business Sense

Marketing on a tight budget can be stressful. Are you left wondering if your company is getting the highest possible return on your spending? And marketing terms like CTR, CPC, or ROI, (which we’ll get to) can seem daunting. Paid advertising can seem too complicated to wade through but with some key insights, you can actually start creating impressive business results. Your small business does not have to match the marketing budget of big brands. When it comes to strategic marketing, planning ahead with intelligent tactics will have your business competing to win in no time. SEO is

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Marketing Strategies for Driving Better Results

Marketing Strategies for Driving Better Results

Yes, it’s true! There are still many businesses who don’t understand the web world beyond a website. Today many who were reluctant to even consider investing a dollar in a website are scrambling to know how they can use the web to generate new leads. Suddenly we all seem to agree on digital engagement to sustain our businesses in this post Covid world. In such an unpredictable time, web traffic and online sales have actually shot through the roof, and more and more consumers are turning to small, local businesses. Canada Post has reported a soon to be historic increase

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3 Ways to Build Website Traffic For Your Business

3 Ways to Build Website Traffic For Your Business

Although every industry has been impacted in one way or another, we’re seeing a major increase in online traffic due to the pandemic. This presents a unique opportunity to connect with existing customers and hot leads - easily from the comfort of your home. A study by Accenture explains, “94 percent of B2B buyers report that they conduct some form of online research before purchasing a business product. Fifty-five percent of B2B buyers conduct online research for at least half of their corporate purchases. ” And those stats were recorded before the outbreak. Still, many small business websites struggle

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