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5 Characteristics of Excellent CTA Buttons

5 Characteristics of Excellent CTA Buttons

A call-to-action (CTA) button can be one of the most important elements on your site. A webpage that has a strong CTA button will generate more conversions than a page with a weak one. It’s just that simple. What are CTA Buttons? CTA buttons are the clickable buttons used on both your website and on your landing pages to guide users towards your goal conversion. CTA buttons have a very specific goal: to get your website visitors clicking and completing a conversion. They can vary in style depending on your goal conversion and webpage type. Some common

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GDPR (GENERAL DATA PROTECTION REGULATION ): Is Your Business Ready?

GDPR (GENERAL DATA PROTECTION REGULATION ): Is Your Business Ready?

In today’s digital space, personal information is being collected at an excessive pace – something we may have never imagined a decade ago. A consumer’s digital footprint is easily traceable. The websites he/she visits, the social networks and mobile applications used, and even the photos that are taken are all recorded, measured and scanned, so the consumer can be presented with perfectly curated ads to fit his/her lifestyle. Believe it or not, personal information is more worthy than ever. In May 2017, The Economist published an article about personal data and its value to marketers. The article titled

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6 Key Practices That Will Grow Your Small Business In 2018

6 Key Practices That Will Grow Your Small Business In 2018

It’s 2018, and we are well into the first quarter. Marketing managers and small business owners are thinking of the best ways to boost sales this year. Whether you’re a startup endeavour looking to expand your networks, or a seasoned enterprise working to strategically boost your impact – it’s important give your goals focus. We consider the practises listed below to be key when fostering the growth of your company; with every change you intend to make this year, ask yourself how it is fulfilling these crucial factors. Small Business Growth Strategies: 1. Create The Right Brand

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