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How has COVID-19 influenced e-Commerce businesses?

How has COVID-19 influenced e-Commerce businesses?

The global pandemic of COVID-19 has literally changed the world we live and do business in. People and businesses worldwide were affected by the outbreak of coronavirus and will have implications that will last for years to come. The situation changed rapidly – restaurants, movie theatres, gyms, and bars in all major cities shut down business temporarily and professionals ended up working remotely. People are coming to terms with this new reality and now a digital store or outlet for your brand is not a choice but a reality to face. Coronavirus and Excess Consumption As physical shops shut down

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4 Ways Technology is Changing Ecommerce

4 Ways Technology is Changing Ecommerce

The world of eCommerce is greatly influenced by the number of tech-savvy customers nowadays. People no longer just window shop online, wondering if they should make an online order. Buyers are using technology to keep an eye on products and alter ways in which they can interact with a brand. These trends are affecting the big picture: technology is bringing new opportunities for both buyers and businesses. Today, customers actively find product alternatives, compare features and prices, seek discount offers, and locate businesses via the web. Similarly a business can also utilize technology to create strong

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Why Investing in Search Engine Advertising Makes Business Sense

Why Investing in Search Engine Advertising Makes Business Sense

Marketing on a tight budget can be stressful. Are you left wondering if your company is getting the highest possible return on your spending? And marketing terms like CTR, CPC, or ROI, (which we’ll get to) can seem daunting. Paid advertising can seem too complicated to wade through but with some key insights, you can actually start creating impressive business results. Your small business does not have to match the marketing budget of big brands. When it comes to strategic marketing, planning ahead with intelligent tactics will have your business competing to win in no time. SEO is

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