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In today’s digital space, personal information is being collected at an excessive pace – something we may have never imagined a decade ago. A consumer’s digital footprint is easily traceable. The websites he/she visits, the social networks and mobile applications used, and even the photos that are taken are all recorded, measured and scanned, so the consumer can be presented with perfectly curated ads to fit his/her lifestyle. Believe it or not, personal information is more worthy than ever. In May 2017, The Economist published an article about personal data and its value to marketers. The article titled
It’s 2018, and we are well into the first quarter. Marketing managers and small business owners are thinking of the best ways to boost sales this year. Whether you’re a startup endeavour looking to expand your networks, or a seasoned enterprise working to strategically boost your impact – it’s important give your goals focus. We consider the practises listed below to be key when fostering the growth of your company; with every change you intend to make this year, ask yourself how it is fulfilling these crucial factors. Small Business Growth Strategies: 1. Create The Right Brand
You’ve probably heard of buyer-personas but as an owner or manager of an SMB you’re too busy wearing too many hats and doing way too many jobs to figure out how they can help you. Quite frankly, many small companies can be quite disorganized and unprepared for the marketing know-how that will ramp up their business. What exactly is a Buyer-Persona? Many people aren’t completely sure of what a buyer-persona actually is and how knowing your buyer-personas can actually grow your business. So, as always, we’re here to help… Let’s start with what it’s not. A buyer-persona isn’t just